With the UK elections fast approaching I thought it would be interesting to take a look at how well the major UK political parties were using social media to connect with voters.
With Barack Obama famously using social media to court the youth vote in the US elections, social media is now a viable platform for politicians to connect with people on a large scale.
All of the UK parties are maintaining a social media presence, with Facebook pages, Twitter and YouTube accounts prominently linked from their respective websites. To take a snapshot of activity and a gauge of its success I recorded the following metrics,
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