In 2011, online advertising has beaten out print and radio as the number two place ad dollars are spent. But how did it come to be that way? Four thousand years ago Ancient Egyptians invented advertising by carving public notices in steel. Fast forward to the present day, and in-text online ads, Facebook Like-driven campaigns and viral commercials, such as the Old Spice Guy, are common form.
You’ve probably noticed your school becoming more active on the web and in social media over the last few years. There’s a reason for that; they’re competing ruthlessly with other colleges for web superiority to win students’ hearts and minds (and money).
As our world gets more and more complex, we tend to transfer that to the virtual world of ones and zeros. As we clear up more space in the real world, the complexity of the things we virtualize becomes ever greater in size. A great example of this are all the photos that millions of us take each and every day of our lives. With the digital camera comes an ever growing number of photos being uploaded, and for each day that goes by, the resolution of those photos becomes ever greater. So as you canimagine, the storage space needed to fill up everything that we create each day is skyrocketing to levels where we are soon going to be talking about terabytes, zettabytes and even exabytes.