French shoemaker Christian Louboutin is known for its signature red-soled shoes, so when fashion house Yves Saint Laurent decided to sell some red-soled footwear,Louboutin sued (and lost).
Red-soled Louboutins have become so distinguished and sought-after that women who can’t afford a pair — which sell for upwards of $600 — have gone to shoe repair stores to ask cobblers to take their less expensive footwear and resole them with vibrant red rubber.
Source http://money.bundle.com/