Today, it was announced that hit video game, Call of Duty: Modern Warfare 2 had made over $1 billion in worldwide sales since its release in November, 2009. With this and James Cameron’s Avatarboth generating over a billion dollars worldwide, it shows the enormous draw of two separate entertainment platforms that, in recent years, have been fighting over their target demographic.
In October 2007, the release of Halo 3 gave Hollywood honchos a reason to be concerned. The third installment of the popular X-Box computer game series had already generated over one million pre-order sales and there were worries that the cinema-going demographic would stay at home playing the new game instead of spending an additional USD$24.50 for popcorn, soda and seeing either Ben Stiller’s Heartbreak Kid or William Sean Scott’s Mr. Woodcock.
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