In 2011, online advertising has beaten out print and radio as the number two place ad dollars are spent. But how did it come to be that way? Four thousand years ago Ancient Egyptians invented advertising by carving public notices in steel. Fast forward to the present day, and in-text online ads, Facebook Like-driven campaigns and viral commercials, such as the Old Spice Guy, are common form.
It’s been a rocky road for the Big 3 automakers as they’ve struggled for survival and relevance in a down economy. In the biggest auto industry shakeup in 30 years, existing companies have been re-organized, torn apart, or sold off, resulting a complete reshaping of the auto industry landscape. Whether through government handouts or good old American ingenuity and entrepreneurship, GM, Ford, and Chrysler are revitalized and ready to deliver the exciting and environmentally friendly automobiles that consumers crave. But unlike the 70s, when American automotive manufacturers faced a threat from the Far East, today that threat comes not only from that part of the world but from newer more nimble competitors such as Tesla, right here in their own backyard. Our infographic breaks it down.