2011 was a whirlwind year. And with the explosion of social media outlets like Twitter, it’s been exponentially easier for us to keep up with what’s been going on in the world. With everything from the Occupy Movement, to Osama bin Laden’s capture, to the passing of Apple’s leader, Steve Jobs, we’ve been able to stay informed and communicate with each other, down to the second.
In 2011, online advertising has beaten out print and radio as the number two place ad dollars are spent. But how did it come to be that way? Four thousand years ago Ancient Egyptians invented advertising by carving public notices in steel. Fast forward to the present day, and in-text online ads, Facebook Like-driven campaigns and viral commercials, such as the Old Spice Guy, are common form.