In 2011, online advertising has beaten out print and radio as the number two place ad dollars are spent. But how did it come to be that way? Four thousand years ago Ancient Egyptians invented advertising by carving public notices in steel. Fast forward to the present day, and in-text online ads, Facebook Like-driven campaigns and viral commercials, such as the Old Spice Guy, are common form.
The International Consumer Electronics Show is the biggest tech event of the year, with an expected 140,000+ visitors and 2,700 exhibitors who are planning more than 20,000 product announcements over a 4 day period.
It’s always strange to realize just how much we spend on things that we don’t consider regular, heavy expenses. American pet care is a $50 billion dollar industry and growing. As infrequently as vet visits seem to come up for my family, the bill for most any procedure is at least $200. Pets are a part of the family, and I’m certainly not one to cut corners, but some of our spending is very unnecessary.