Did you know that food has been represented on television since the 1940s? Did you know that Anthony Bourdain‘s appearance fee is reportedly nearly 1/10th that of Emeril Lagasse‘s $80k-100k price tag? Even Jamie Oliver demands nearly 6x the appearance fee that Bourdain does (sorry to hammer it home, our office is full of Bourdain fans).
In 2011, online advertising has beaten out print and radio as the number two place ad dollars are spent. But how did it come to be that way? Four thousand years ago Ancient Egyptians invented advertising by carving public notices in steel. Fast forward to the present day, and in-text online ads, Facebook Like-driven campaigns and viral commercials, such as the Old Spice Guy, are common form.
Labor Day was once only a holiday to celebrate the efforts of our nation’s hardest working citizens. Today, it symbolizes much more – like the start of back-to-school season and a time for many to put summer behind them and get back to work. And, just as the meaning of this holiday has evolved over the years, so has our nation’s workforce. These days, nearly 70% of workers use a computer every day and information technology continues to grow as an industry.