It is important for small businesses to understand the marketing channels that will bring them the most value and differentiate them from competitors. This week’s infographic shows that marketing spend is shifting from traditional to interactive advertising (ex. from newspaper to SEO) as businesses see that these new channels will be much more effective in the next three years.
Did you buy a revolutionary weight-loss product in 2009 only to put on five pounds while using it? Maybe you signed up for a work-from-home opportunity that would allow you to make $5,000 or more every month, only to receive a list of job ads printed from a craigslist.com site?
If you fell victim to either of these cons, or to any of the millions of other scams conducted across the United States last year, don’t feel bad: You’re far from alone.
Scamming U.S. consumers is big business for a lot of people. Just look at how famous the Web site FreeCreditReport.com has become: We all know those floppy-haired band mates singing about the financial woes they’ve suffered because they never did order their free credit reports. Turns out, those singers may be cute, but they’re not exactly honest: Several state agencies are suing FreeCreditReport.com because the “free” credit reports only come when consumers sign up for a decidedly not-free credit-monitoring service, proving that scams aren’t only run by shady characters hovering in front of computer screens in darkened basements.
From Twittering to Facebook, from music downloads to streaming video, from email to e-books, the Internet is driving almost every part of our lives and as a result, the energy needed to run our data centre servers and communications infrastructure is increasing annually. In response, a number of cross-company consortiums, like the Green Grid, have been formed and with a symposium being held this week to discuss data centre efficiency, it seems only right to look at the increasing problems facing our over-worked servers.
Between 2000 and 2005, the energy consumed by such data centres doubled, both in the US and worldwide. As more and more people demand more from online media, then more power is needed to power the centres that keep the Internet and servers running. For the US in 2006, online data centres accounted for 1.5 percent of the entire country’s electricity use – equating to more than the entire state of Massachusetts.
The internet is a huge place but just how much information is passed each day? The following statistics should give you some idea of just how much information is being generated in a given day on the internet. Even if you thought the internet was big, likely these numbers will surprise you.
Starting with email, in one day, there are more emails sent out that than a whole years worth of letter mail in the US. To do that, over 210 billion emails are sent out each day over the web. Of course emails aren’t the only content that is being transmitted. There are some 3 million images uploaded each day to flikr alone. That is enough to fill a hypothetical 375,000 page photo album.