Recent research confirms that we are living in the digital information age. Nearly half of all Americans get some form of local news on a mobile device, and 46% of people get their news online at least three times a week. What’s more, online news sources officially surpassed print newspapers in ad revenue in 2010. Thanks to online news, we’re getting more breaking news than ever. And thanks to social media, we’re getting news as it happens—sometimes even before news organizations have a chance to report it.
It is the first company to successfully pivot from computer maker to device maker. And its devices are now ubiquitous, its annual new product releases are among the most anticipated in the world and it recently announced it would begin issuing a dividend to its stock owners expected to generate $10 billion in the first year alone. There is also speculation that Apple will enter into the payments market in the near future (allowing its handheld products to serve in the same fashion as a credit card). This alone would turn them into a trillion dollar company.
Towards that same end we’ve put together the following infographic to help you understand how you can better showcase your expertise using the leading social media tools – take a look at the graphic and if you find it useful please share it via the share icons below the graphic!
Digital marketing isn’t a fad – it’s the future. And although it may be a notoriously difficult task to project the future; the most telling variable is what’s happening in the present.