The discovery of radio in 1892 sparked amazing technological advancements, fundamentally guiding the development of how we communicate with each other and entertain ourselves.
Recent research confirms that we are living in the digital information age. Nearly half of all Americans get some form of local news on a mobile device, and 46% of people get their news online at least three times a week. What’s more, online news sources officially surpassed print newspapers in ad revenue in 2010. Thanks to online news, we’re getting more breaking news than ever. And thanks to social media, we’re getting news as it happens—sometimes even before news organizations have a chance to report it.
Digital marketing isn’t a fad – it’s the future. And although it may be a notoriously difficult task to project the future; the most telling variable is what’s happening in the present.
In 2011, online advertising has beaten out print and radio as the number two place ad dollars are spent. But how did it come to be that way? Four thousand years ago Ancient Egyptians invented advertising by carving public notices in steel. Fast forward to the present day, and in-text online ads, Facebook Like-driven campaigns and viral commercials, such as the Old Spice Guy, are common form.