Social media has come a long way in the past few years. From photo sharing to meme generation and proliferation, to “poking” and writing in 140 characters or less, it seems as though everyone is now involved across countless social media platforms. And, as a means for garnering influence and support, especially politically, social media has more than come into its own. Many politicians now consider social media and well-organized internet communities as invaluable mechanisms in both their fundraising and message disseminating machines.
We’ve put together an infographic just in time for Super Tuesday to look at both the general influence of social media and notable social media events during the Republican primary election. Then we take a look at the four remaining Republican candidates stack up against the formidable social media prowess of President Obama.
In 2011, online advertising has beaten out print and radio as the number two place ad dollars are spent. But how did it come to be that way? Four thousand years ago Ancient Egyptians invented advertising by carving public notices in steel. Fast forward to the present day, and in-text online ads, Facebook Like-driven campaigns and viral commercials, such as the Old Spice Guy, are common form.